We were tasked with creating an online experience that would entice visitors to enter Honda's Fastest Seat In Sports Sweepstakes. What better way to get people excited about winning a ride in a one-of-a-kind two-seat INDYCAR, than by giving them a taste of the action? By partnering with Google Maps, we created a way for users to take a virtual INDYCAR ride around practically any address in the world.

Step One
Enter an address from anywhere in the world

Step Two
Watch as your unique route is generated

Step Three
Sit back and enjoy the ride

Step Four
Mid-ride pitstop to replace the tires

Step Five
Take another ride or enter the Sweepstakes



Webby Official Honoree
Bronze ADDY Winner