Intuit Quickbooks
Asset Pop-Up Restaurant

Intuit wanted to do something big to introduce their online accounting software to their users. We opened a restaurant “ASSET” and personally invited accountants to join us. Each of the five courses represented a new feature of Quickbooks Online Accountant software.



Teasers

We created a website to tease the launch of the restaurant, show off the menu, and provide a place to reserve your seat. The website is filled with beautiful photos and videos we composed just for the experience.




Reservation Website




The Space




The Food


Each course was prepared to represent a feature of Quickbooks Online Accountant. As the guest ate the different courses they learned more about what Quickbooks had to offer. We fed their stomachs and minds at the same time.





Enter the Cloud
A literal cloud of vaporized Gin and Tonic with a hint of elderflower filled the room as guest went inside for a "drink". Once inside guest learned about Quickbooks cloud based features while catching a buzz in a cloud.




Uncover more
A cloche filled with smoke covered the food as it was carried to the table. Once at the table the cloche was removed to show off the main course, reminiscent of how Quickbooks software helps you uncover more deductions.




Video Recap




R.Ewing


About

I’m Rick Ewing, a multidisciplinary creative based in Chicago. Throughout my career i’ve been fortunate to work on world-class brands at leading agencies in Los Angeles, Portland, and Chicago.

In my free time I can be found in the studio working on a new painting.
Brands

Porsche     Corona
Honda       LA Clippers 
PayPal      Gatorade 
Venmo       Wikipedia 
Google      Sage and Stone Tea  
AM/PM       ARCO
Intuit