PayPal is on almost every shopping website. But no one realizes it since they lack a strong brand voice. So, we took the one thing that was recognizable as PayPal, the button, and made a whole world out of it. From hot dogs to racecars, the button could be anything. The campaign is now in use in multiple markets around the globe. If you would like to dig deeper and see all the love that went into it, please check out the style guide we created.